Myopia Focus Launches Tool Creator: helping practices bring myopia education onto their own websites
- Richard Kadri-Langford
- 26 minutes ago
- 3 min read
Explaining myopia management to parents can be difficult.
That is why Myopia Focus has launched the Myopia Focus Tool Creator, a new free platform that allows eye care professionals to create, brand and embed interactive myopia education tools directly onto their own practice websites.
The platform is available now at tools.myopiafocus.org.
Why we created it
Many practices already direct parents to external websites for myopia information, calculators, simulators or educational content. That can be useful, but it also means families leave the practice website at the exact moment they are becoming interested and engaged.
The Tool Creator was built to help practices keep that education within their own digital environment.
Instead of sending parents elsewhere, practitioners can now add interactive tools to their own websites, customised to suit their practice, brand, language and services.
The aim is not to replace clinical advice. These tools are educational resources, designed to support conversations, improve understanding and help parents take the next step towards seeking professional support - and ultimately contacting your business.
What tools are included?
The platform includes a growing range of myopia-focused widgets and calculators, including:
Myopia Vision Simulators - These help parents visualise how different levels of myopia may affect a child’s distance vision. This can be particularly useful when explaining why a child with mild myopia today may still need proactive management.
Myopia Risk Assessment Tools - Simple interactive questionnaires that help explain common childhood myopia risk factors, including family history, near work and time outdoors.
Axial Length Estimators - Educational calculators that estimate axial length using published research models. Whilst we advicate for measuring axial length for mypia management, the estimator does have a use in situations where historic axial length measurements were not taken, but refractive history or other information is available.
Axial Length Tracking Charts - Tools that help practitioners and parents visualise axial length change over time against reference growth data.
“Every Dioptre Matters” risk communication tools - Inspired by Professor Mark Bullimore’s “Every Dioptre Matters” message, these tools help explain why reducing final myopia levels may matter for lifetime eye health risk.
There are also more general website tools, including a Product Hotspot Tool for interactive product images and a Before and After Slider for comparing lenses, glasses, coatings or other visual examples.
Designed for practice websites
The Tool Creator has been designed to be straightforward to use. Practitioners can log in through a web-based dashboard, select a tool, customise the wording, colours and content, then embed it into their own website using simple HTML code.
This means practices can create educational resources that feel like part of their own site, rather than linking parents away to a third-party page.
For practices offering myopia management, this creates a useful bridge between awareness and action. A parent may arrive on a website unsure whether myopia management is relevant to their child. An interactive tool can help them understand the issue more clearly and encourage them to contact the practice for advice.
Evidence-based, but clearly educational
Myopia Focus has developed the tools using published research data and established clinical concepts. Where relevant, methodology documents are being made available to explain the assumptions and evidence behind the models used.
This distinction is important. The tools are not diagnostic systems and should not be used as a substitute for clinical examination or professional judgement. They are designed to support education, communication and engagement.
As Neema Ghorbani Mojarrad, Associate Professor at the University of Bradford and member of the Myopia Focus advisory committee, commented in the launch announcement, interactive tools can make complex topics such as progression risk, axial length and long-term eye health risk easier to explain than static pages or printed leaflets alone.
That is exactly the gap the Tool Creator is intended to fill.
Supporting better conversations with parents
For many families, myopia management is still unfamiliar. Parents may understand that their child needs glasses, but not necessarily that myopia can progress, that axial length is important, or that treatments are available which may slow progression.
Interactive tools can help make these ideas more tangible.
They can show, rather than simply tell. They can help a parent visualise what different levels of myopia mean. They can support a conversation about risk. They can help explain why monitoring axial length may be useful. And they can give practices a more engaging way to introduce myopia management on their websites.
Free to use
The Myopia Focus Tool Creator is available now and is free for practices to use.
You can create an account, customise your tools and start embedding them on your practice website at:
Myopia Focus will continue to expand the platform, with more tools, educational resources, comparison features and customisation options planned over time.
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